Senior Product Marketing Manager

  • Portland, OR
  • Full Time
  • Marketing
  • Senior Manager/Supervisor

At Opal, we believe enterprise software should be beautiful, simple and designed for the job at hand. The Opal platform empowers marketing teams to collaborate within a dedicated environment to orchestrate campaigns across all marketing channels, reducing complexity and aligning teams for better marketing results.

Our team is deeply invested in encouraging a culture that promotes design thinking, collaboration and a passion for excellence. We work together as a team to revolutionize the modern marketing organization.

The Senior Product Marketing Manager will lead the charge to ensure the Opal platform is well-positioned with existing and future customers to maximize value and contribute to company sales growth. You will leverage customer insights to develop and execute on a  go-to-market (GTM) strategy. We’re looking for someone who has a strong sense of what makes for phenomenal messaging that compels people to action, and a relentless pursuit to optimize Opal’s efforts in driving meaningful customer engagement.

The Senior Product Marketing Manager holds a high bar for defining and developing strategic marketing activities, and the success metrics, measurement methods, and reporting processes for their efforts.

What you’ll do:

  • Develop our go-to-market strategy and execute on tactical plans for new product innovation and existing platform capabilities to increase customer usage
  • Translate insights from research and data into compelling marketing messaging and differentiated content that improves awareness of the Opal platform and resonates with our target audience
  • Collaborate across stakeholders in Product, Education, Customer Success, Sales and Marketing to craft and deploy strategic and tactical messages to a variety of Opal audiences
  • Drive development of internal and external enablement including product collateral, website content, enablement training and sales support
  • Understand and document our buyer’s journey, including where they get information, and the who, what, when and why behind the decisions they make; drive our sales and marketing processes to support a better buyer's journey.
  • Continually assess the performance of our product marketing efforts and recommend improvements to reach objectives
  • Conduct research and competitive analysis to be the expert on our buyers, customers and their needs, and communicate Opal’s unique position in the marketplace
  • Synthesize Opal’s key capabilities, benefits, and industry-focused use cases for target customer segments and buyer personas

What you’ll bring:

  • 5+ years of experience in a product marketing role, developing innovative go-to-market strategies for B2B technology platform provider (bonus - experience marketing to marketers)
  • Experience leading product marketing efforts within a technology startup in growth stage
  • Demonstrated track record of driving change and successful projects, that connect directly to business objectives
  • Ability to easily transition from high-level strategic thinking to creative and detailed execution, managing priorities and staying organized throughout
  • Strong writing and editing acumen, with the ability to simplify complex ideas
  • An eye for visually compelling design and detail, and commitment to make all marketing elements on-brand and uniquely Opal
  • Tolerance for ambiguity, ability to be dedicated in a dynamic environment, maturity to prioritize and understand where to introduce new processes without slowing things down
  • Strong understanding of the digital marketing landscape and enterprise software
  • Excellent analytical skills with a “test and learn” mindset
  • Self-starter, comfortable with autonomy, entrepreneurial spirit
  • Life-long learner with a growth mindset, and eager to improve each day
  • Experience working with marketing automation tools and Salesforce CRM
  • Bachelor’s degree in Marketing, Communications or other related field

Opal employees enjoy a range of benefits, some of which include:

  • Competitive compensation and stock options
  • Company paid individual Health, Dental, and Vision benefits, including Disability and Life Insurance
  • Flexible Paid Time Off and Paid Holidays
  • Paid Maternity/Parental Leave
  • Flexible Spending Accounts (FSA) - Medical, Dependent Care, Transit, Commuter
  • 401(k) and Roth retirement plans
  • Company-sponsored outreach & activity programs
  • A beautiful office space with plenty of snacks, Stumptown coffee, and friendly coworkers

Opal is an equal-opportunity employer and committed to creating an inclusive and diverse environment.  We believe a diverse workplace promotes innovation and enhances decision making. We encourage applications from all qualified candidates and will consider all applicants without regard to race, color, religion, gender identity or expression, national origin, sexual orientation, disability, age, or veteran status.

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